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WHAT IS CSV (CREATING SHARED VALUE)?

Creating Shared Value is the evolution of capitalism at its best with a practical approach to creating economic and social values by recognizing the needs and challenges of the society as the driving strength for the growth.There are three ways to implement the concept of creating shared

value in practice; reconceiving products and markets, redefining productivity in the value chain, and enabling local cluster growth. The idea of Creating Shared value extends beyond the range of traditional corporate social responsibility (CSR) or any other philanthropy approach because it is at the core of the business strategy.

THE TRANSFORMATION

FROM CSR TO
CSV IN MBL

Our company vision is to become the most excellent company in Myanmar, moving forward together with the people and society. MBL firmly believes that to fulfill the vision of the company, enhancing economic and social values by using the Creating Shared Value concept shall be the foundation of the company management and strategies.

Since 1997, our donations activities were simple philanthropy gestures by sharing the profit back to society. However, since 2006, we started focusing on CSR activities on four topics as Health, Sports, Education, and Disaster Relief. After being integrated into the Myanmar Care Program in 2006 and has contributed a wide range of public interests over one decade. Later on, MBL has morphed into the CSV concept after the joint venture deals with Kirin Holdings in 2015 to concentrate the long-term benefits on both Societal & Economic Values.
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PARTICIPATING TO ACHIEVE
THE UN SDG GOALS

Sustainable Development Goals (SDGs) are a universal set of goals for the whole world adopted by the United Nations General Assembly in September 2015. It is comprised of 17 goals and 169 targets for realizing the "sustainable world".

Those goals have been defined to address the social challenges and achieve no poverty, zero hunger, good health and well-being, quality education, gender equality, etc. CSV has become a common practice in the corporate world in their CSR and CSV strategies to achieve the SDG goals.

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MOST IMPORTANT ISSUES FOR MBL

Our materiality analysis is a method to identify and prioritize the issues important to our family members and their stakeholders. MBL has identified the four most important issues known as “The Four Pillars” that can affect MBL, and all stakeholders as follows :

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FOUR PILLARS OF
CSV INITIATIVES

We are committed to contributing to society in terms of both economic and social values by the above mentioned “Four Pillars”. By doing so, MBL will lead and promote the beverage industry in Myanmar to elevate the culture of enjoying alcoholic beverages and will enhance the competitiveness of the company by creating long-term sustainability.


RESPONSIBLE BREWER

“Make steady progress toward eradicating the harmful use of alcohol (Zero Harmful Drinking)”
Beer is a gift to the world obtained through the alcoholic fermentation of hop-flavored liquified extract of barley malt. It is just a simple natural drink and if consumed with awareness of responsible drinking, it can bring joy to people lives and can create social cohesion....
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COMMUNITY ENGAGEMENT

“Create more opportunities for customers and develop the communities within our supply chain”
To establish a corporate image that cherishes the value of our community and our corporate philosophy of be the most excellent company in Myanmar, moving forward together with people and society. We have dedicated ourselves to growing together with the community we operate within..
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THE ENVIRONMENT

“We care not only about the community but also about the earth and environment we live”
We recognize that the sustainability of the global environment is essential to ensuring the continuity of our business. By reducing the environmental burden in our value chain, we are able to strengthen our business foundation. To that end, currently, we are doing 4 approaches...
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HEALTH AND WELL-BEING

“Fostering a “safety first” organizational culture”
MBL aims to create an environment and opportunities for its employees to proactively improve their own health and to foster a “safety first” organizational culture. The health and safety of our employees is our first priority, which is why we are striving to reach Zero Accidents at the workplace and on the road since 2020. We promote safe and comfortable workplaces not only for our company employees but also the employees in the whole value chain.
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